Welcome to a world of Creatable, Colorful, Makeable Fun. For generations, Play-Doh has encouraged children to squeeze and shape with both their hands and their imaginations. The Play-Doh brand really is Imagination Taking Shape. Activity-packed play sets, such as the famous Fun Factory play set, let kids mold, shape and build the most colorful creations they can dream up. From Digging' Rigs projects to Sweet Shoppe confections, there's always something new to create. Play-Doh comes in a rainbow of colors and even some special sparkle shades. And now Play-Doh Plus compound makes it easier than ever to create designs and details. It's easier to squeeze and helps you make some of the most realistic looks ever. Play-Doh Brand Modeling Compound has been adding extra color to childhood for over 50 years.