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When you're a kid and get your favorite basketball star's jersey to wear while watching the game, you feel a little more connected to the other fans and the rest of the world, all watching together. When you attend your town's games, whether you're playing or cheering, you feel your world grow a little bigger—someone on that court could make it to the top and travel everywhere because of the way they handled that ball. It's more than a game, it's a way to connect people and raise people up from whatever surroundings they are in. Even you can grow up to be a basketball star, or at least grow up to wear basketball crew socks.